Applaudo's previous website no longer reflected the scale, professionalism, and global reach the company had achieved. The site had usability issues, outdated visuals, and lacked a clear narrative about their services and success stories.

There was a need for a modern, responsive redesign that would elevate their brand image, improve navigation, and better support business development efforts.

As part of the prototyping process, I built a reusable component library in Figma tailored to the needs of the redesigned website. This included buttons, forms, cards, navigation elements, and responsive layout patterns.

Each component was built with consistent styles, variants, and auto layout to ensure design consistency, speed up iteration, and streamline handoff to developers. The library became a solid foundation for scaling future pages and maintaining visual coherence across the site.

The redesign focused on creating a modern, scalable, and user-centered website that reflects Applaudo’s position as a global technology leader. Through a streamlined information architecture, clean visual design, and responsive layouts, we enhanced navigation and storytelling across key pages.

Interactive prototypes and a modular component system allowed for faster validation and easier collaboration with developers. The result is a site that better communicates Applaudo’s brand, supports business goals, and delivers a more engaging experience for users across devices.